Official Press Release

Satin Fine Foods announces new partnership to support Icing Smiles The nonprofit group’s volunteer “sugar angels” create custom cakes for critically ill children

ORLANDO, Fla. - October 14, 2017

Satin Fine Foods, manufacturer of Satin Ice fondant, announced today a new partnership with Icing Smiles to support the national nonprofit organization that partners with volunteer bakers known as “sugar angels” to create custom cakes for families impacted by the critical illness of a child. The multi-year, exclusive agreement will be formally introduced on October 13-15 at the 2017 Americas Cake Fair in Orlando, Fla., the largest trade and consumer show in North and South America dedicated to pastry, bakery, chocolate and sugar arts.

 Since 2010, Icing Smiles has served nearly 14,000 custom celebration cakes with the help of almost 9,000 volunteer bakers and cake artists nationwide. “Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time,” explained Founder and Executive Director Tracy Quisenberry. “Long after the cake is gone, the memories linger; memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, and of a normal childhood experience so often stolen from these children. These memories are why we say, ‘It is so much more than a cake.’”

 Satin Fine Foods has supported Icing Smiles over the years with cash and product donations. As the company learned more about how the organization is “baking a difference,” it decided to enter into a more formal partnership. “Icing Smiles is a tremendous organization doing amazing work,” said Kevin O’Reilly, founder and CEO of Satin Fine Foods. “We cannot imagine a more fitting charity for our products and our brand.”

Every purchase of Satin Ice products will help Icing Smiles provide sick children and their families a temporary escape and a positive memory. Other elements of the partnership include promoting Icing Smiles on product packaging, advertising and social media channels.

 “We cannot operate without the generous support of partners like Satin Fine Foods and the talents of our volunteer Sugar Angels,” said Quisenberry. “We offer bakers and cake artists a very personal volunteer experience. Their cakes fulfill our mission.”

Visit Icing Smiles in booth #204 at the 2017 Americas Cake Fair to make a donation and learn more about how to become a “sugar angel.” They will also be giving away AC Moore coupons for 20% off Nicole’s Kitchen and Wilton Baking purchase, with 10% of the proceeds from October 15-28 donated to Icing Smiles.


About Satin Ice / Satin Fine Foods, Inc. Satin Fine Foods, Inc. is a world-leading rolled fondant manufacturer, distributing to more than 60 countries worldwide. Established in 2001, Satin Fine Foods developed the Satin Ice range of products to satisfy the demands of the world’s best cake artists. Known for its superior workability, consistency and taste, Satin Ice has become the premium fondant of choice for professional cake artists around the globe. For more information please visit 

About Icing Smiles Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child. The organization is “baking a difference” by providing 13,938 cakes to-date with the help of 8,981 volunteer bakers nationwide. For more information please visit

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