In recent years, fondant has solidified itself as an artistic medium that can also be an extremely useful business growth opportunity. With established markets all over the world – Europe, Australia, New Zealand, North and South America – and popular TV shows and Celebrity Chefs showcasing the use and benefits of fondant, it’s clear that the world has embraced the creative and profitable opportunity that fondant has to offer.
Fondant allows you more creative flexibility to make things that cannot be done with just buttercream alone, which translates into a higher price point. On average, fondant covered cakes are priced two to three times more than a buttercream cake. Fondant can be rolled thin, excess can be saved for future use and it even extends the shelf life of your cake – all features that allow for fondant to remain a low-cost and efficient ingredient.