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Bake Business

Featured Business - Frans Cake & Candy

Posted by Satin Ice, on Jul 02, 2018

Satin Ice Blog Featured Business Frans Cake & Candy

Meet this months Featured Business - Frans Cake & Candy

Since 1982, Fran’s Cake and Candy Supplies has been a cornerstone of the baking and candy-making community of Northern Virginia, offering high-quality products--and fun-filled classes--to aspiring and experienced chefs.  Fran’s is owned by Debbi Stone-Wulf who is dedicated to providing her customers with outstanding personalized service and to supporting the growth of the baking and candy-making community in Northern Virginia and beyond!

Frans Cake & Candy
10927 Main Street • Fairfax, Virginia 22030

How did you get started? 

Fran’s Cake and Candy Supplies was founded in 1982 by Fran Wheat. It started as a small candy store providing kids and families in the community with the best candy products. Over the years, it has grown to become a cornerstone of the baking and candy-making community of Northern Virginia, offering high-quality baking and decorating products--and fun-filled classes--to aspiring and experienced bakers.  As the third owner of Fran’s, I am very honored to be following in the footsteps of Fran Wheat and Sallee McCarthy both of whom are amazing bakers, decorators and candy-makers. The past year has been a whirlwind with lots of challenges and fun experiences. The biggest challenge has been trying to learn the basics of an existing business while keeping up with new trends in the industry to ensure my customers are able to find everything they need for their baking & decorating projects. Fran’s is well known for providing excellent customer service, including step-by-step instructions on how to tackle cake, cookie, and candy projects of all levels of complexity. Figuring out how to maintain that level of service while growing and evolving the business has been quite a challenge.  

What do you love most about your business?

The customers!!!  Fran’s customers are the best customers in the world!!  They are supportive, loyal and patient.  I love that they seek advice from us for some of their most challenging projects and that they share their achievements with us.  There is a real and amazing community of bakers and decorators has developed over the years—which is something I think is fantastic and not something that one often sees in a retail environment.  Oftentimes, if I can’t answer a question for a customer, another customer will jump in to offer his or her own advice and experience.     

What words of wisdom do you have for other business owners? 

I would say that I’ve been most successful when I have focused on adding value for my customers.  When I am making business decisions, I try always to consider how something will benefit my customers over the long-term, rather than focusing on a short-term win that won’t have lasting value for Fran’s base of loyal customers.  I have also focused on getting to know my customers so that I understand what they need and how I can help them grow their own businesses or otherwise meet their needs.  

Share a notable moment...

 I have to say that the customers of Fran’s are a very creative and accomplished group—many of whom have been featured (along with their delectable creations) on Food Network and on the local news.  Just as exciting, many Fran’s customers have used our supplies to create cakes that have taken top prize at a number of cake shows and other baking competitions! 

What trends do you see customers excited about?

 Glitz and bling are super hot right now.  It seems everybody is looking for products to add shine, shimmer and sheen to their cakes.     

What are your best selling Satin Ice products?

My customers are very loyal to Satin Ice fondant.  Of course, the white fondant is the biggest seller, but the new colors that were introduced this year, especially Navy, have been very popular as well. 

Do you offer classes?

Yes, we do offer classes and demos.  We offer several classes each month, including classes for kids which have been super-popular (and messy!).   We publish our class schedule on our website and Facebook page which makes it very easy for customers to sign-up.

Be sure to follow Frans Cake & Candy for future class and supply announcements and if you're in the area, stop by and shop!



10927 Main Street • Fairfax, Virginia 22030


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