"No matter how rude or difficult the customer is - always respond professionally and be courteous."
"I believe in top notch customer service. Don't let your emotions translate into words when dealing with clients. And never, ever, post screenshots of your conversation with your clients on social media - the industry is too small."
Emily Lopez, Cake A Pig - USA
"Professionalism goes a long way."
"The way you greet people, punctuality, who you associate with and even your email signature. These things all add up and it will earn you a great reputation. And in turn you will find more clients willing to spend more for the quality you offer."
Bubu Sweet, I Have Sweet Tooth - India
"Be courteous and helpful - even if they don't order from you today - because someday they might."
"Answer every question your clients throw to you. Never frown even if they take up your time and decide to go with another baker. Every client is entitled to decide which baker suits their needs best. Always welcome every inquiry and remember right mind positive power is the way to go."
Sherrina Fernando, Sugar Meadows - India
"Always think from the customer’s point of view - explain in basic terms that they can understand."
"One major point is to be customer-centric. Be approachable, friendly and the person they can trust for their big day. In the long run, this can add a lot of value to your business."
AMBITION & PASSION
Denis Hudak Reeves, Glass Slipper Cakes - USA
"Travel outside your comfort zone."
"Don't be afraid to create the cake that scares you! It's often the most rewarding!!"
"Developing a niche can help you hone your skills."
Keep pushing yourself to discover new skills and make sure you have the right skill set. Your special niche is what makes you different from others."
Stella Hui-Allen, Stella Allen Cakes - Malaysia
"Keep working at it and develop YOUR WAY!"
"There isn't a right way to cake decorating. While we all learn from taking inspiration from one another - i.e. You Tube videos, tutorials, blog, etc. What works for you is your BEST way!"
Mary Ann Henderson, Sugar Mama Sweet Shop - USA
"You live, you learn!"
"Do not get set in your ways - always be willing to change in order to be successful."
Lau Reyes, De un Bocado, Reposteria y mas - MEXICO
"Be curious to try new ways of doing things."
"Learn new techniques and give projects you have never done before a try. This way you will have much more to offer your customers."